Wednesday, March 06, 2002

Work is such a yo-yo at the moment. We'll be buzzing on a Friday, and crashed out and depressed by Monday. Welcome to the cruel world of tv development, where a company's prosperity depends on the mood of a fickle few commissioning editors.

There's been a lot in the press lately about the raw deal indies are getting from British CEs these days, and although I'm relatively new to the game a few things have become painfully obvious. Here are a few pointers for the Powers That Be:

1. Don't make encouraging noises about ideas if you're not serious.

2. Don't ask indie companies to spend considerable time and money on developing proposals, and then make them wait months for a reply only to dismiss the idea with a few sentences that could have easily been said from the word go.

3. Put your money where your mouth is. You say you want star-studded shows that will appeal to the masses - but then bottle out when you get the price tag.

4. Don't be so fucking VAGUE!!! Saying things like "We're looking for an aspirational format in an innovative vehicle for Saturday nights" means ab-so-lute-ly nothing.

5. If I hear the expression "too niche" or "our priority is broad returning formats" one more time, I will punch you. Be honest and admit that you don't want serious ideas and I'll happily write up a treatment of Monkey Tennis. It'll save us both time.

This all reminds me of an episode from the first series of Spaced, where Daisy goes for an interview at a woman's mag called Flaps.
"Thank you for coming, it's been very useful..."

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